A unique line of clay/moldable mediums for ages 6+ with crazy textures and properties. Activity kits help introduce consumers to the materials with fun, guided projects, complete with paints and molds. Booster packs of clay allow for further creativity. Clayzee Science introduces strange materials for play and experimentation. I was responsible for the branding, style guides, instruction sheets, photography direction and print collateral for the line.
Role: Art direction, branding, packaging, collateral, photography, product development
A line of quirky premium paints, emphasizing on the importance of color in an artist's life.
Just as a chameleon manipulates color to survive, so too does a professional artist. The concept was to have the design adapt to the color of the paint through the use of transparency on the label.
Role: Branding, packaging, collateral
Kitchenware and coffee kits. Inspiration for the colors and name treatment came from the smell of earthy, roasted coffee coming from the busy kitchen in the mornings.
These kits contain tools and inks that make tie dye easy, fun and fail proof! The packaging had to be just as psychedelic and "inky" as the product, while showing off what the tools could do in a fashion forward manner.
Role: Packaging, art direction, photo retouching, product development
A line of fun, colorful craft sets for kids! Products and packaging had to be revised and re-sourced to meet the demands of mass market retailers.
Role: Product management, sourcing
Nickelodeon Licensed Work
A full range of stamp and ink products for kids based off the Nickelodeon brand of characters. Fun project to work on, coming up with a variety of packaging and product combinations to fit set price points.